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This web page states the following, "Click for UK Nationwide orders." We saw that the web site also stated " Red Diesel and Heating Oil." It also said " Visit our Cash and Carry yard in Clydach, Swansea. Huge stocks of all products available to collect from our undercover building for your convenience. Delivery service available in South Wales. We cover a large area in and around Swansea. All products delivered by our experienced staff. We supply Red Diesel and Heating Oil. Not sure which fuel you need? COMPANY ." The header had supaheat as the highest ranking optimized keyword. It is followed by fuels, south wales, and coal which isn't as ranked as highly as supaheat. The next words supaheatlocal.co.uk uses is firewood. gas was included and might not be seen by search engines.